Pay per click and display ad campaign management for online sports retailer
About the client
The client is a well-known online sportswear and equipment retailer that offers products from top global brands.
What the client needed
The client was looking for an expert PPC ad solutions provider who could manage their ad campaigns and keep up with their inventory and sales. They wanted Faith Ecommerce to work with a set ROI budget and avoid bidding on brand key terms.
The campaign was extremely successful and we saw phenomenal results in just the first 3 months.
The following were the statistics of our campaign-
- Over 65% increase in click-through rate via keyword targeting
- 60% increase in direct traffic
- 100% increase in revenue
We compared the campaign results after the first 3 months of Faith Ecommerce handling the client’s PPC account with the results of their previous agency after the same time period. These were our observations-
- 40% increase in revenue
- Cost per conversion reduced by almost 50%
- ROI increased by more than 200%