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Pay per click and display ad campaign management for online sports retailer

case study

About the client

The client is a well-known online sportswear and equipment retailer that offers products from top global brands.

What the client needed

The client was looking for an expert PPC ad solutions provider who could manage their ad campaigns and keep up with their inventory and sales. They wanted Faith Ecommerce to work with a set ROI budget and avoid bidding on brand key terms.

Challenges

The biggest challenge in managing the client’s ad campaign was to ensure that we didn’t waste any time or campaign budget by advertising products that were out of stock. Another part that was troublesome was including and managing the product categories that were added to the website later.

Our solution

The main goal of our campaign was maximising ROI and revenue, for which our team of experts created a lucrative PPC ad strategy based on thorough keyword research and CRO.

Results

The campaign was extremely successful and we saw phenomenal results in just the first 3 months.
The following were the statistics of our campaign-

  • Over 65% increase in click-through rate via keyword targeting
  • 60% increase in direct traffic
  • 100% increase in revenue

We compared the campaign results after the first 3 months of Faith Ecommerce handling the client’s PPC account with the results of their previous agency after the same time period. These were our observations-

  • 40% increase in revenue
  • Cost per conversion reduced by almost 50%
  • ROI increased by more than 200%

Get in touch

If you wish to know more about our PPC ad management service, contact us now

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