If you want to sell via Amazon and make good money then you need to learn how to create the perfect product listing. Most of the sellers find it difficult because their products are not displayed when customers search.
This problem can be solved with proper Amazon Listing Optimization. This guide will teach you simple but powerful ways to make your products rank higher and sell more.
What is Amazon Listing Optimisation?
Amazon listing optimization means optimizing your product page to ensure more people get to see it and purchase from you. Think of it like decorating a store window. If it looks good and shows what people want, they will come inside and buy.
Why Does Listing Optimisation Matter?
There are millions of products on Amazon. If your listing is not optimized well, you will be lost in the crowd. Good optimization helps you:
- Appear in more searches
- Attain increased clicks on your product
- Turn visitors into loyal customers
- Make more money out of your sales
Doing it all alone takes a lengthy process that’s why many sellers choose to outsource Amazon listing services to experts who know exactly how to do this work.
Choosing the Right Keywords
Keywords are the words that the customers enter when they search for products. If you add the right keywords to your listing, Amazon will show your product to the right people who are ready to buy.
How to Find Good Keywords
Start by putting yourself in the position of your customer. What would they search for? If you are selling water bottles, they may be searching for “water bottle,” “sports bottle,” or “leak proof bottle.”
Find other ideas with the Amazon search bar. Amazon shows the popular searches when you begin typing. They are popular keywords that people use every day.
Where to Put Your Keywords
Add your keywords in the following areas:
- Product title
- Bullet points
- Product description
- Backend search terms
Do not put too many keywords in a single location. Add your keywords naturally so buyers can read smoothly.
Writing a Powerful Product Title
The first thing that customers see is your title. The title must be creative, understandable and must contain your most significant keywords.
Title Best Practices
Keep your product title between 150-200 characters. Include these elements:
- Brand name
- Product name
- Key features
- Size or quantity
- Color or style
For example: “Stay Fresh Water Bottle – 32oz Stainless Steel Insulated Sports Bottle – Leak Proof Lid- Blue”
This title informs customers of what the product is and includes multiple important keywords. If you can’t write these kinds of titles, you can hire a professional Amazon Product Listing Service. They can easily create titles like these for you.
Creating Compelling Bullet Points
Bullet points are highly significant as the majority of the customers read it before making a purchase.
What should be on Bullet points?
Products’ benefits or features should be pointed out in each bullet point. Begin every bullet with a benefit then describe the feature. For example:
KEEPS DRINKS COLD FOR 24 HOURS – Double wall insulation has technology that keeps the drink cold all day long so that you get refreshing cold water.
Write 5-6 bullet points. Make them easy to read. Customers often skim rather than read every word.
This is where working with an Amazon listing services provider can really help. They know how to write the bullet points that make the browsers turn into buyers.
Using High-Quality Images
On Amazon, people judge a product by its images. Customers are not able to touch or feel your product and that is why you upload high quality images.
Image Requirements
Make sure to post at least 3-4 quality photos. Not just the image, you should also use a meaningful background in your product photos.
Other images should show:
- Various perspectives of the product
- The product being used
- Size comparison
- Close-ups of significant features.
- Packaging (if it’s nice)
Make sure that your pictures are clear and bright. Blurry or poor photos will hurt your sales.
Writing Detailed Product Description
This is where you can tell the complete story of your product.
Description Best Practices
- Use short paragraphs and use simple words.
- Add your primary keywords on the description.
Many sellers Outsource Amazon Listing Services because writing good descriptions takes time and skill.
When to Outsource to Professionals
It is a time-consuming and skillful process of creating perfect listings. Many successful sellers choose to outsource Amazon listing services to expand their business quickly.
An Amazon listing services provider can help you with:
- Keywords research and strategy
- Bullet point writing and Title
- High-quality product Image
- Product Description optimization
- A+ Content creation
- Backend keyword optimization
This allows you to focus on other aspects of your business such as sourcing new products as well as inventory.
Conclusion
Amazon listing optimization is essential if you want to Sell Via Amazon successfully. Using these simple methods, you will be able to make your products more visible.
Start with the basics such as keywords research, clear titles, effective bullet points and excellent images. Then continue testing and refining. For long-term growth, you should hire Amazon product listing services. Proper optimization will help your products rank higher and increase your profits.
