Client Overview:
Faith eCommerce Services partnered with one of the biggest waterparks in Delhi NCR, India, with the goal of dramatically increasing organic website traffic. The waterpark sought to achieve top rankings for a variety of transactional and commercial keywords and drive more bookings for their seasonal operations. Their target audience included families, couples, teenagers, adventure lovers, and travel enthusiasts.
Project Challenges:
Before working with Faith eCommerce Services, the waterpark faced several key issues:
- Low visibility on search engines for important keywords.
- Lack of quality content to engage visitors and rank higher on search results.
- Technical website problems including slow site speed and poor mobile optimization.
These challenges severely impacted the waterpark’s ability to attract online visitors and convert them into customers.
SEO Strategy Implementation:
As a digital marketing expert, Faith eCommerce Services implemented a multi-pronged approach focusing on both on-page and off-page SEO tactics.
Website Redesign & Technical SEO:
- The waterpark’s website was redesigned for a more user-friendly and aesthetically appealing experience, which included lead management techniques to capture potential bookings.
- A premium plugin was employed to significantly increase the website’s loading speed—an essential factor for better search engine rankings and a smooth user experience.
- The site was optimized for mobile, ensuring that visitors on all devices could easily navigate, which led to improved engagement.
Comprehensive Keyword Research:
- Faith eCommerce Services targeted over 150+ keywords, including transactional, commercial, and informational search terms.
- Primary keywords included phrases such as “Best water park in Delhi NCR,” “Waterpark Near Me,” and “Largest waterpark in Delhi.”
On-Page Optimization:
- Faith eCommerce improved the waterpark’s content with well-optimized meta tags, enhancing title tags, meta descriptions, and H1 tags to ensure maximum visibility on search engines.
- A series of blogs, landing pages, and product copywriting were created to target specific keywords, boost relevance, and provide engaging, informative content that users valued.
- The internal linking structure was enhanced to guide users through the site efficiently while helping search engines understand the site hierarchy.
Off-Page Optimization:
- Faith eCommerce Services conducted a robust link-building campaign, earning backlinks from reputable travel, tourism, and adventure websites.
- The team also focused on increasing brand mentions and securing local business listings, further improving the waterpark’s visibility.
Overcoming Challenges:
The initial challenges of low visibility and technical issues were tackled head-on. The Faith eCommerce team spent 9 months consistently working to improve every aspect of the waterpark’s website, from redesigning the layout to ensuring technical SEO compliance. Within just 3 months, Faith eCommerce Services demonstrated results to the client, showcasing improved rankings and a clear upward trend in organic traffic.
Results Achieved:
Faith eCommerce Services delivered outstanding results:
- Organic traffic surged by more than 150%, thanks to the effective SEO strategies put in place.
- There was a huge improvement in keyword rankings, with many primary keywords securing the first position on Google, greatly increasing the waterpark’s visibility.
- The waterpark experienced a 70% increase in online bookings compared to the previous season, translating directly into revenue growth.
- User engagement on the website improved, with more inquiries and interactions from potential visitors.
- More inquiries on IVR system, comparing with previous season there were 160% more requests on IVR system.
Conclusion:
Through a combination of technical improvements, comprehensive SEO strategies, and consistent content creation, Faith eCommerce Services successfully helped the waterpark dominate its niche in Delhi NCR. The collaboration not only boosted online visibility and engagement but also significantly increased bookings, helping the client achieve its business goals within a short timeframe.
Faith eCommerce Services continues to work closely with the waterpark to maintain and grow their organic presence, ensuring long-term success and sustained growth.