Streamlined Product Upload for a UK-Based Paint Supplier on Magento 2.0 with 10k+ Products
Project Code: SW2113
Country: United Kingdom
Project Status: Active
Project Start Date: October 19, 2021
Platform: Magento
Product Line: Paint Products
Introduction
In today’s competitive eCommerce landscape, effective product listing is crucial for improving user experience (UX) and user interface (UI) on platforms like Magento. Faith eCommerce Services undertook a significant project for UK based client, aiming to efficiently manage and bulk upload a wide range of paint and coating products to enhance the client’s online presence. In let’s see how Team Faith explores the strategies employed, the challenges faced, and the key benefits client achieved through the collaboration with Faith eCommerce Services.
Project Goals:
The primary objectives of the Client included:
- Bulk Product Listing: To add multiple paint and coating products in bulk using a structured template.
- Optimization of Product Listings: To ensure that each product is well-represented, with unique titles, descriptions, and relevant attributes.
- Improvement of UX/UI: To enhance the overall shopping experience on the eCommerce website, making it easier for customers to navigate and find products.
Project Execution:
Step 1: Understanding Client Requirements
The project commenced with the client providing a comprehensive Excel sheet containing product information and detailed instructions for the product listing process. The Faith team meticulously reviewed this information to ensure accurate data handling.
Step 2: Template Creation
The team created a bulk upload template using Magento’s standards. This involved:
- Creating Variations: Variations were predominantly based on the size of the products, ensuring all options were available for customers.
- Utilizing Formulas: The team employed advanced Excel functions, such as VLOOKUP and IF statements, Macros, to automate data entry and ensure accuracy in the template.
Step 3: Data Input and Quality Control
The team entered data into the template using information from the client’s Excel sheet. Critical fields filled included:
- Title and SKU: Unique identifiers for each product, ensuring easy tracking and management.
- Description and Product Type: Rephrased the product description to make it SEO enriched and gain traffic on website.
- Meta Titles and Tags: Implemented proven strategies to generate Meta titles and tags to improve product visibility in search engines.
Once the template was completed, it underwent a rigorous quality control process to ensure no errors were present before uploading.
Step 4: Bulk Uploading to Magento
The Faith team uploaded the finalized template to the Magento backend:
- Navigating the Backend: The team accessed the import section and selected the appropriate entity type.
- Upload Process: The completed template was imported using the Add/Update option to update existing products and add new ones.
Step 5: Image Management
Post-import, the team focused on adding product images. This included:
- Ensuring all images were of the specified 700×700 pixel dimension. (As per requirement of project. Usually image size should be 1000×1000 pixels).
- Associating images with the correct products based on size variations.
- Adding descriptive alt text to images for improved SEO.
Step 6: Final Review and Launch
The final step involved a thorough review of all product listings to ensure everything was accurate, resulting in a comprehensive catalog ready for customers.
Key Benefits for Client
The collaboration between Faith eCommerce Services and UK based client resulted in several significant benefits:
- Increased Product Visibility: The structured product listings and optimized SEO significantly improved visibility in search engine results, driving more organic traffic to their website.
- Enhanced User Experience: By ensuring that products were easily searchable and well-organized, customers found it easier to navigate the website, leading to improved customer satisfaction and engagement.
- Time Efficiency: The bulk upload process saved considerable time and effort compared to manual listing methods. This efficiency allowed the client to focus on other critical aspects of their business.
- Improved Sales Potential: With a professional and comprehensive product listing, was positioned to attract more customers, potentially increasing sales and market share in the paint products sector.
- Quality Control and Support: The Faith team’s meticulous approach to data entry and quality control ensured that the listings were accurate and reliable, minimizing errors that could negatively impact the customer experience.