Client Background
A Canadian eCommerce store, brimming with a diverse array of products, sought to elevate its product presentation on their BigCommerce platform. Their vision? To incorporate captivating lifestyle images and informative infographics for their impressive 5,000-product inventory. However, a tight deadline of three months presented a significant challenge in creating visually compelling content within this timeframe.
Client Contact:
Recognizing the need for expert assistance, the client reached out to Faith eCommerce Services. Our proven track record of delivering high-quality eCommerce solutions and meeting tight deadlines resonated with them. They entrusted us with this critical project, confident in our ability to transform their product presentation.
Challenges:
The client’s primary hurdle was to create lifestyle product images and infographics for a staggering 5,000 products within a mere three months. This meant ensuring consistent creativity across their vast product range, all while adhering to the strict deadline.
How Faith eCommerce Services Completed the Task:
Strategic Approach:
Faith eCommerce Services embarked on the project with a meticulous plan. We began by meticulously categorizing the client’s products based on their unique characteristics and target audience. This strategic organization facilitated a streamlined workflow, allowing us to assign specific product categories to each member of our talented graphic design team.
Resource Allocation:
Recognizing the project’s magnitude, Faith allocated additional resources to ensure timely completion. We assigned six experienced graphic designers to work exclusively on the project for a period of two months. Additionally, a dedicated project manager was appointed to oversee the entire process, guaranteeing smooth coordination and adherence to the delivery schedule.
Utilization of Tools and Templates:
Leveraging a powerful combination of industry-standard software such as Photoshop, Canva, and other specialized photo editing tools, Faith’s team of designers crafted unique templates tailored to the client’s specific requirements. These templates facilitated the efficient creation of lifestyle images and infographics, allowing for a faster turnaround time without compromising on creativity.
Streamlined Process:
The client’s provision of product images in PNG format proved to be a valuable time-saver. Unlike other image formats, PNG files preserve transparent backgrounds, eliminating the need for our designers to spend valuable time meticulously removing backgrounds in editing software. This seemingly minor detail demonstrably streamlined the workflow and enabled us to focus on enhancing the visual appeal of the products.
Benefits of Infographics and Lifestyle Images on BigCommerce Store:
Enhanced Product Presentation:
Infographics and lifestyle images add a valuable layer of depth and context to product listings. They help customers visualize how the products can seamlessly integrate into their lives and how they can benefit from them.
Improved User Experience
Engaging visuals capture the attention of website visitors, leading to increased time spent on the site and higher conversion rates. By presenting products in a visually appealing manner, the client could enhance the overall shopping experience for their customers.
Boosted Sales and Conversions:
Research has consistently shown that well-designed lifestyle images and infographics positively impact purchasing decisions. By showcasing products in real-life scenarios and highlighting their features and benefits, the client could drive sales and conversions on their BigCommerce store.
Client Satisfaction and Results:
Upon completion of the project, the client went beyond mere satisfaction. They expressed immense pleasure with the fast turnaround time and the outstanding quality of the delivered product visuals. The lifestyle images and infographics created by Faith eCommerce Services added immense value to the client’s BigCommerce store, elevating its visual appeal and undoubtedly attracting new customers. The client expressed sincere gratitude for our professionalism, creativity, and ability to meet their strict deadline. This successful collaboration has laid the foundation for a fruitful partnership moving forward.
In Conclusion:
Faith eCommerce Services’ expertise, strategic approach, and unwavering dedication to excellence enabled us to conquer the challenges posed by this ambitious project and deliver outstanding results. By creating compelling lifestyle images and infographics, we transformed the client’s online presence, allowing them to engage customers more effectively and ultimately drive business growth on their BigCommerce platform.
Get in touch
Attractive images are important for online businesses. If you would like to know more about the image editing solutions by Faith Ecommerce or want to see our portfolio, write to us at contact us now